SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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What Motivates the Typical Online Entrepreneur

The typical online entrepreneur is a different species insofar as they generally work alone and within an industry that can be very stressful and demanding. Being your own boss is great however many are prone to second thoughts about this when they find that everything’ is their responsibility! Without physical, or often times, moral support, people working online have to reach deep within themselves for the strength or motivation to get the job done. Obviously those who succeed on the internet have mastered the ‘art form’ of learning how to motivate themselves! Learning how to get motivated however always has its roots in a very strong reason as to ‘why’ it is people are working online! It is the ‘why’ of every entrepreneur that ultimately keeps them moving forward!

Here are the 3 biggest ‘whys’ entrepreneurs use when learning how to motivate themselves in order to maintain the drive necessary to succeed on the internet.

Money

Always a big motivator, money is one of the most ‘popular’ reasons people market on the internet. Whether it is for need or perhaps to expand an already existent ‘offline’ business earning or increasing an income is a powerful and popular force for people to be working online.

Passion

Some people have taken advantage of the easy to use and inexpensive internet platform to pursue a personal passion. Whether it is a cause, hobby or perhaps a business idea, if it is fueled by passion there is little doubt that these people will lack motivation.

Lifestyle

Most internet businesses involve working online from home or actually anywhere one may choose and this is a very attractive option. In addition, the potential for earning a significant income is very real due to the access you have to a global audience, on a 24/7 basis no less! A lifestyle like this is hard to ignore and even harder to not strongly desire! Even working longer hours is not an issue since you can pick and choose where and when you work!

As we have spoken about here today the typical online entrepreneur must absolutely posses some strong motivations in order to be successful working online. Due to the ‘isolated’ nature of internet marketing, individuals must learn how to get motivated and stay that way without the help or support of others. For this reason their motivations need to be strong and lasting and 3 of the most common motivations people have for working online are reviewed above. As you can see any of these 3 factors that drive people to succeed on the internet are very strong. It is an absolute must however that the individual has the great ‘desire’ or ‘need’ first or they will not be able to sustain their efforts and achieve success.

Does Your Small Business Really Need A Server The Answer Is No.

As a network computer technician I’ve come to the choice that I don’t think my small business clients that employ between 2-10 people should even bother with installing what we might consider a regular server nowadays. It is overkill, expensive and a major source of problems if something goes wrong. So what do I recommend instead? I would recommend a file server with local and offline backup. What made me come to this decision? A number of real world issues, actually.

Too many computer consultants come from an environment where they were taught and schooled on how to maintain servers. To me this is the old way of doing things. Unless you are hosting your email in-house there isn’t the need for the old server.

Think about this…what services do you really want to provide that are mission critical for your clients? For my clients the most important need is a way to create and access files that are backed up on a regular basis. I have seen too many small businesses shut down for days on end because they put all of their trust in a old server and a tape backup system. Why are these servers and tapes such a problem?

Think about this for a second. If a piece of hardware fails in your server, chance are that you won’t be able to replace that broken or failing part with something you can buy locally. Often times you have to call the server manufacturer and wait patiently for them to ship you a replacement part, all the while your business is at a stand still.

And tapes for backing up data? Unless you have an enormous amount of data, backing up to multiple hard drives is faster. And these hard drives will be able to access that data in other computer while you get your server fixed.

Another solution I recommend is using a service such as Dropbox to backup files. I don’t completely rely on Dropbox, though. I prefer to have a physical backup of the client’s data at the site of their business and then use Dropbox as a way to get a backup off-site. If anything catastrophic were to happen to the small business, such as a fire of a flood, it is easier to get a computer up and running, re-attach it to Dropbox and the data is back and ready to be used.

Franchise Opportunities In India

Franchised operations in India are increasing by the day. Being geographically vast and culturally diverse, India offers the most favorable franchising environment. While companies benefit by having many profit making outlets in different parts of the country, franchisees in India benefit by being able to generate good returns with little investment and risk involved. Entrepreneurs are making the most of India’s franchising market and growing economy by becoming successful franchisees. Indian franchisees can now choose from a plethora of international as well as domestic franchising companies. There are numerous attractive franchising options available in various sectors.

Ever since the franchising boom in the nineties, there have been many success stories. Franchisees in India helped many businesses grow and establish, while also gaining immensely from their business ventures. Examples of international franchises that have been successful in India include food and beverages giants such as Subway, Mc Donald’s and Kentucky Fried Chicken among others. Indian companies that have benefited from franchising include names such as Barista, MRF, NIIT and Apollo hospitals among others. It’s not just the bigger companies; smaller international and domestic companies also look for franchisees in India. The capital required for such ventures would be smaller when compared to highly reputed companies. The downside however, is that the risks are more, since you cannot ride on the popularity wave generated by the reputed companies.

Depending on your choice of business, you can either work from home or from an outside location. The initial capital you may require to start a franchising venture will depend on the type of business and the franchisor’s requirements. Most home-based franchise options are suited for work-at-home women. Cosmetics, healthcare products, services, home business household products and e-commerce ventures, make for convenient yet rewarding franchising options. Franchisors provide training and support and your business can gain from the image and professionalism of the franchising company.

Franchising allows entrepreneurs to have their own business, without many of the risks associated with a start-up business. Franchising also offers you great income and a flexible work style. But, as a potential franchise purchaser, you need to carefully consider the finances and risks associated, prior to starting your business. Read Franchise Plus to learn about the benefits, profits and risks associated with franchising in India. We help you make an informed franchising decision for a successful franchising venture in India.

Are Online Quick Money Makers Possible

With such an ever-growing number of people who decide to chance their arm at an online business, it is becoming increasingly difficult to think of something new. However, there are also more and more potential customers in a world-wide market that is expanding even into places like Africa. Moreover, there are needs that people have nowadays that they didn’t have a few decades ago. Back in the time when the man of the house went to work and his wife, cooked, cleaned and took care of the kids, there wasn’t much of a market for things like, car modifying, multi-level marketing of correctable marker pens, children’s hair washing chairs and other such products and services that people are now convinced they couldn’t live without. Therefore, new ideas of what may appear crazy and unmarketable products or services might just make a millionaire out of someone. And, who wants to wait for years to become rich?

Quick money makers are possible in an infinite number of ways, so long as the person or people keep an open mind and are prepared to work hard on promoting and continually searching for customers for what they want to sell. It probably goes without saying that the most popular way nowadays and the most successful is to get the product or service online, in order to have maybe more than one billion prospective customers. However, it is also worth bearing in mind that what is good can also be bad. Consider this; once your new and great idea is out there, it is available not only for customers to see, but also others, who may want to steal it. So, if you have a new idea to earn money quickly, and not on a huge scale, there is a certain amount of sense in keeping it as far away from the good-old World Wide Web as possible. But limiting your chances of becoming a victim of your own success is definitely going to reduce the potential money earned.

The decision needs to be made right at the beginning of a new business venture on whether or not to ‘go online.’ It goes without saying that deciding afterwards that one should not have marketed your quick money maker on the web is a mistake. However, changing one’s mind in the other direction is far less damaging. The moral of the story is, ‘think big and you may win or lose big, but thinking small may be safe but hardly very profitable.’ There are people out there who, in a year or less from now, could be depending on your creation, invention or new product or service.

New Regulatory Body Set To Transform Britains Wine Investment Industry

NFIB and WIA to Provide Better Protection for Wine Investors

Millions of Britons enjoy drinking it and many now see it as a long-term investment. Unfortunately, fine wine has also become a focus for fraudsters who trick investors into buying wines or vineyards that bear little resemblance to what they see in the prospectus, or may not even exist. The increasing number of such rorts in Britain has led to calls for action to be taken to protect investors and to increase consumer confidence in fine wines. In the upshot, the UKs National Fraud Intelligence Bureau (NFIB) is joining forces with the newly-formed Wine Investment Association (WIA) to tackle the problem.

On 14 February 2013, the NFIB and the WIA jointly announced the launch of the new self-regulatory body which will aim to transform the growing wine investment industry by providing better protection for investors in the UK. The WIA has been formed by leading figures from the fine wine investment industry and seeks to support the sector’s growth through voluntary regulation, establishing best practices and setting up processes to identify fraudulent activity.

Director of the NFIB, Det. Supt. Dave Clark, said: “Fraudsters will always follow the money, wine investment is just the latest in a long line of investment opportunities that are being exploited and corrupted to the detriment of the industry as a whole. He added that the NFIB sees the creation of an auditable framework of self-regulation as a step towards maintaining and increasing consumer confidence, while also identifying investment companies which do not operate in accordance with the required high standards.

New Code to Tackle Wine Investment Frauds

Following an extensive consultation period, the WIA has set out the standards and procedures with which its members must comply to remain in good standing. Under the new code of conduct to be drawn up, wine investment firms will undergo stringent audits by accountancy firm Mazars. These will include checks on systems such as stock rotation and to make sure that purchase orders and invoices tally. The director of the WIA, Peter Shakeshaft, revealed that companies which successfully complete the independent audit process commissioned by the newly-formed regulatory body will bear a WIA logo offering consumers a trustworthy safety kitemark. Shakeshaft added: Our industry has been held back far too long by unscrupulous practitioners and issues around fraud. The WIA will really hold the industry to account.

Stress-free Tactics In No Credit Check Business Bank Account Examined

BNZ or even more frequently Bank of brand new Zealand offers web financial because a cost-free solution to all customers to avail house loans, know regarding trade rates and a number of careers with ease plus when these people feel as though doing this. It’s turned off to end up being a require for many shoppers considering the pros of this type of deal have grown to be an essential fragment of membership management. The online consumers also benefit within the web banking choice because information technology introduces all of them to a wide range of solutions that tend to be normally available at a financial department.

Another probably problem are creating deposits. Direct-deposit choices for paychecks become convenient; still, should you obtain other checks you need to deposit them yourself. With on line banking , you may has to mail their deposit or generate an electric move from another bank account. This creates a longer lapse before your can access these resources. Beginning an on-line banking account try quite easy. All your ought to do is enter your own responses to a some queries. You could perform this from almost anyplace, including a room or workplace. After getting into your own reactions, really printing off and mark a descriptor. Once an individual go back this, you may possibly be complete.

There are certainly many individuals who might reap the benefits of Small Business Bank Accounts so make sure that you be aware of the benefits of Cash Loans No Bank Account, read more facts here: bank account number.

Stress-free Tactics In No Credit Check Business Bank Account Examined

You can modify your password frequently with the majority of institutions that are on the web. Many of these adjustment were wise plus things which you really need to accomplish often. You should keep in the mind, though, that you’ll need to remember the brand-new password each time which you changes information technology. It is smooth and convenient to log on to your own online lender, however, you ought to make completely certain to not forget to log out after you are completed. If you use internet based financial from a public spot, like a library, workplace or web cafe, this will be specifically significant.

Telebanking try the round-the-clock, ‘bank-on-phone’ services to enable visitors to interphase through telephones. It benefits in enhanced customer fulfillment inside readily available system facilities. Consumer phone calls up his lender, total his password plus impact the transfer. NRIs may in addition make questions and concern instructions at hassle-free time in their unique respective places, i.e. twenty four hours banking drive messages are those which the financial institution decides to submit out to a customer’s cellular cell, without the consumer starting a request for the information, they are either mobile phone promotional emails or messages alerting a celebration that happens in the customer’s bank account, such as a big fees making use of the customer’s credit score rating card, etc.

Make Money Online – An Amazing 5 Step Formula Shows You How

Follow these super simple 5 steps for making money online and get ahead of 95 per cent of other marketers.

*Step 1* Target a large group of people

First you need to research your intended market. You need find a reasonably large number of targeted individuals who have money to spend and a problem that needs solving. To make money online you need to offer a great product, or service, that solves a problem for them.

You need to research:

(a)What are people searching for online? (b)How many people are searching online for a solution to their particular problem?

First though, what should you be marketing in your proposed new online business?

Ideally, you should market something that you have a keen interest in, this will keep you motivated. You can find out what people are searching for at adwords.google.com/select/KeywordToolExternal and here inventory.overture.com/d/searchinventory/suggestion/

*Step 2* Locate a great product

Once you have researched your target market, it is time to quickly locate your products or services. If you have your own product great, if not then there are plenty of options to sell, or resell other peoples products.

There are thousands of products you can find quickly. However, marketing and selling a really good product needs a little more attention (you could create your own but you want to get started fast, right?)

Next…locate your products You can choose to promote physical products or digital online products. Digital products cover many different areas of interest and are incredibly profitable. There are no delivery costs with digital download products they are a good choice to promote as most offer good margins.

Here are some prime resources for sourcing digital products:

1. paydotcom.com 2. clickbank.com 3. cj.com

Here are some prime sources for physical products:

1. doba.com 2. alibaba.com 3. worldwidebrands.com

There are other resources but the above sites are a great place to start for all types of fast selling digital download products.

*Step 3* Market to your target audience

Now you have researched your chosen market, and located great products you can sell, its time to reach out and grab those targeted individuals.

So how are you going to attract your hungry buyers at little or no cost?

You MUST reach your target market in a way that allows you still to make a good profit. There are many ways to achieve this (that is another book in itself) but Im going to show you the most cost effective way to market almost any product or service online. In fact it is so cost effective it wont cost you anything (just a little time set aside to complete it).

So what is this free method?

Articles. Yes article marketing is THE most powerful way to attract ready made buyers to your site for little or NO cost. You basically write something that is informative and of interest to readers of your target market, then submit your articles to directories to get them published.

Ways to Become A Successful Entrepreneur

Managing once business is not easy, you have to be creative and flexible to become success. Its about create ones life as it is about making a living. It takes time, courage and determination to become a successful entrepreneur. There are a lot of ways to become one of the successful entrepreneur, these ways are proven to some people who achieve their goal. Check if you possess one of them:

Discipline yourself. Adam smith once said, Do what you should do, when you should do it, whether you like it or not. Self discipline is the most important traits to success. You have to be strong in every step that you and this will lead you into some kind of satisfaction.

Have Faith. If you do it very easy, then youre not doing it right. If you do it hard, then you are doing right. Some entrepreneurs suffered failure and defeats, even bankruptcy, yet eagerly stand up to make it big in their fields. If you have faith, nothing can stop you. You must learn to pick yourself up to start all over again. You have to learn some experience that can teach you a lesson which wakes you up from a suffering.

Work Hard. As many success people do, they actually work harder and harder. No one achieves goal just by simply waiting for a chance and sitting in the chair thinking every single day. Working hard will be easy if you have a mission and vision in your life. Erase all temptations that could distract you determination to become success.

Focus on your strength. Each of us has strengths and weaknesses. To be more effective, you have to know your strength and concentrate on it. You will become more successful if you are able to connect your efforts to areas that you do best.

Eagerness to learn. You dont have to be a degree holder or a PhD graduate to succeed in your own business. In fact, there are a lot of entrepreneurs are degree holders. Some didnt finish college. These people reached their full potential achieved their financial and personal goals in business because they are willing to learn. To be successful, you must be willing to ask questions, this will help you to gain more knowledge to some experts. You must be interested to every detail, because that would serve as the new knowledge to reach and fulfill your goal. Willingness to learn is one of the most important in doing business.

How To Track Bank Account Transactions Manually

When a customer at the bank gets a hold of a statement in through the mail, the statement lists out all the transactions happened during previous month. The transactions include both incoming and outgoing, tallying up to a final sum which is indicated as the up-to-date account balance for the benefit of the customer. Without the benefit of the statement, the customer would be much more in the dark more with respect to the contents of the account. With the statement in hand the customer knows details such as the dollar value spent, the size of the income, and the present state of the account.

The fact of the matter is that this information becomes outdated almost immediately as the customer starts to use money. A simple ATM withdrawal means the account balance is not reflected in the monthly statement. The way to make sure one knows the state of finances even between statements is known as “bank reconciliation”. The device to help one do so is the checkbook register – which is simply a little sheet of paper that is used for recording transactions.

What is the importance keeping track of this money? The larger fraction of bank customers have come up against deep reasons to do so. Indeed, whenever a check is issued with a value higher than the level of money in the account, two things happen. The check may not go through incurring a bounced check fee, or the check goes through because the bank covers it temporarily triggering an overdraft fee. In both cases there is a serious negative consequence.

The types of transactions are many. Monthly car payments by way of check can result in a penalty if there are not enough funds on the day the payment is being cashed.

Personal checkbook registers impedes the rotten luck of such errors occuring. For people who have trouble managing their finances but also find maintaining a checkbook register too burdensome, there are electronic alternatives which are faster and easier to use. These are merely calculator-like devices that can easily be carried around. They have special entry keys for the different kinds of transactions one might encounter related to the checking account.

Very recently the U.S. Senate implemented a series of consumer-friendly finance rules relating to how banks charge overdraft fees (this fee is incurred whenever a bank steps in and pads a customer’s account whether or not the customer wants it). Basically a bank must ask a customer to opt-in to their overdraft fee program. However, the flip side is that without the overdraft fee, checks will bounce and cause other kinds of trouble. Therefore, it is still best to keep finances in check with devices like the checkbook register.